Strategic Alliances Signal a New Phase
In an exclusive interview with InBusinessNews, Sofia Papakyriakou, General Director of AM Papakyriakou Ltd., highlighted the recent collaborations with ANTA and Ena Athletics as clear indicators of the company’s future direction. Both partnerships were chosen because they bring distinct identities and genuine growth potential to the Cypriot consumer market.
Maintaining a Cypriot Identity in a Globalised Market
Nearly four decades after its founding, AM Papakyriakou remains 100 % Cypriot‑owned and independent. Ms Papakyriakou stresses that this ownership structure is a competitive advantage in an industry increasingly dominated by foreign conglomerates. “We want every new brand to have a clear identity, to offer something different to the consumer, and to possess real development potential in Cyprus,” she said.
From One Brand to a Diversified Portfolio
The company’s journey began in 1986 with a single license – Reebok – and a straightforward vision: represent international athletic brands in Cyprus with professionalism, consistency and a long‑term outlook. Over time, the portfolio expanded, the Famous Sports retail network was launched, and operations moved beyond distribution and wholesale into retail stores, e‑commerce platforms and digital marketing.
Current Brand Landscape
Today AM Papakyriakou manages more than thirty international brands covering performance running, lifestyle, outdoor, swimming and specialised sports categories. The recent addition of ANTA, known for its innovative footwear, and Ena Athletics, a rising performance‑apparel label, reinforces a balanced portfolio that spans both high‑performance and lifestyle segments.
Future Outlook: Growth Without Compromise
Ms Papakyriakou describes the next chapter as not only about introducing new brands but also about deepening the company’s capabilities. The focus will be on strengthening the digital channel, expanding the retail footprint across Cyprus and enhancing supply‑chain efficiency to meet rising consumer expectations.
- Maintain 100 % Cypriot ownership and independence.
- Expand the Famous Sports network with flagship stores in Nicosia and Limassol.
- Invest in e‑commerce infrastructure to support omnichannel sales.
- Leverage partnerships with brands that align with local market needs.
By staying true to its heritage while embracing new opportunities, AM Papakyriakou aims to solidify its role as a key conduit for international sports and lifestyle brands in the Cypriot market.