New Packaging, Same Quality
Since 1992, Estella Tortilla Chips have been produced on the island by Laiko Coffee Roasting Ltd, delivering a Mexican‑inspired snack that quickly became a household favourite in Cyprus. The brand is now returning to shelves with a contemporary visual identity that aims to stand out in retail aisles while preserving the qualities that have earned consumer loyalty: crisp texture, authentic flavour and locally sourced ingredients.
Introducing Sweet Chili – a Spicy Turn
Alongside the visual overhaul, the product line expands with a daring new flavour: Sweet Chili. The blend marries subtle sweetness with a gentle heat, targeting snack‑enthusiasts who seek a more adventurous palate. Market research indicates a growing demand for bold, hybrid tastes, and Estella’s Sweet Chili is positioned to capture that segment.
Key Benefits for the Market
- Local Production: All chips are manufactured and packaged entirely in Cyprus, supporting domestic agriculture and employment.
- Extended Portfolio: Existing classics remain available, while Sweet Chili adds a contemporary twist.
- Enhanced Shelf Presence: The refreshed graphics employ vibrant colours and clean typography to improve visibility in competitive retail environments.
- Strategic Distribution: LaikoCosmos Trading Ltd continues to handle nationwide logistics, ensuring timely delivery to supermarkets, convenience stores and catering outlets.
Distribution and Logistics Outlook
With the launch coinciding with the peak snack season, LaikoCosmos is coordinating a coordinated supply chain that leverages Cyprus’ port infrastructure. Full‑truck loads of the new packaging will be dispatched from the Larnaca and Limassol ports, using refrigerated containers where necessary to preserve product integrity. The company anticipates a 15‑20% increase in volume during the first quarter post‑launch.
Looking Ahead
Estella’s commitment to quality and innovation demonstrates how a traditional local brand can evolve without losing its core identity. By blending modern design, a fresh flavour profile, and a robust logistics framework, the brand is set to reinforce its position as a leading snack choice for Cypriot consumers.
For more information, visit the LaikoCosmos Trading Ltd website or contact their sales team directly.