Glenfiddich and LaikoCosmos Partnership
The recent IN Business Awards, presented by the European University of Cyprus, saw Glenfiddich as a silver sponsor, and LaikoCosmos as its official representative. Ariana Petridou, Financial Controller of LaikoCosmos, shared her insights on the partnership.
Supporting Excellence
The long-term support of the IN Business Awards by Glenfiddich is a connection to an audience that recognizes quality, authenticity, and timeless value, characteristics that correspond to the whisky brand. As one of the top single malt scotch whisky brands internationally, Glenfiddich is associated with an institution that rewards excellence, consistency, and vision.
LaikoCosmos' Business Strategy
LaikoCosmos believes in continuous evolution, development, and renewal. The company is constantly seeking new top brands and products that align with its philosophy, quality, and strategic direction. The goal is to strengthen its market presence, bringing items with real dynamism and value to partners, customers, and consumers.
- Staying competitive in an environment of increased costs, changing consumer trends, and geopolitical uncertainty is a significant challenge.
- Resilience, adaptability, and the quality of partnerships have become even more important.
- The combination of strategic direction, deep market knowledge, a portfolio of top brands, and a dedicated team has contributed to the company's success.