Introducing Nadia Poursanidou
After several years in the retail sector, Nadia Poursanidou has risen through the ranks of the Voici la Mode group to become the store manager of Sfera at Nicosia Mall. For the past five years she has overseen the launch and growth of the Spanish fashion brand on the island, shaping a team and a store that live the brand’s philosophy every day.
A Multi‑Dimensional Role
According to Nadia, the store manager’s job is a balancing act between strategy and day‑to‑day operations. Her responsibilities include team leadership, store organization, hitting commercial targets, presenting merchandise attractively, and guaranteeing a high level of customer service. All of these tasks must be performed while embedding the values and identity of Sfera and the wider Voici la Mode group into every aspect of daily activity.
Real‑Time Insights with ERP
Sfera’s integrated ERP system gives Nadia instant visibility of sales, stock levels and product performance. This real‑time data enables quick, evidence‑based decisions. By analysing trends, the team can spot growth opportunities, fine‑tune the product mix and continually enhance the shopping experience. Nadia emphasizes that technology makes store management more efficient and agile.
Maintaining High Service Standards
Keeping service quality consistently high, regardless of external conditions, is one of Nadia’s biggest challenges. Managing people requires empathy, clear communication and flexibility, as each staff member has unique needs and work rhythms. Her goal is to nurture a positive workplace where everyone feels part of the store’s success.
Teamwork at the Core
The Nicosia Mall outlet employs ten staff members. Nadia works closely with them daily and maintains constant contact with the group’s headquarters. She believes that while individual effort matters, collective work, open communication and shared vision are the true drivers of store performance.
About Sfera and the Voici la Mode Group
Sfera is an international Spanish fashion brand present in more than 20 countries. It belongs to the El Corte Inglés Group, which operates over 500 stores worldwide. The brand offers contemporary, elegant clothing for women, men and children, combining high quality with competitive pricing. Its philosophy centres on accessible style that resonates with modern, value‑conscious consumers.
Key Takeaways
- Store managers must blend strategic planning with hands‑on execution.
- ERP systems provide the data backbone for swift, informed decisions.
- High service levels depend on strong team culture and clear communication.
- Sfera’s success in Cyprus is driven by a clear brand vision and local operational excellence.