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Vassos Eliades Unveils Two Luxury Watch Boutiques at City of Dreams Mediterranean

10/11/2026
Trade Logistics
Vassos Eliades Unveils Two Luxury Watch Boutiques at City of Dreams Mediterranean

Opening Ceremony Highlights

On Friday, 6 November 2026, Vassos Eliades Accessories Ltd – one of Cyprus’s leading retailers of premium watches and jewellery – celebrated the official opening of two flagship boutiques, VE Very Exclusive and IWC Schaffhausen, within the City of Dreams Mediterranean Resort and Casino in Limassol. The event brought together high‑net‑worth clients, representatives of leading horological houses, business partners and media personnel for an evening dedicated to the artistry of haute horology.

Venue and Guest Experience

The inauguration began with ribbon‑cutting ceremonies at both locations, followed by private guided tours of the newly designed retail spaces. A cocktail reception was hosted in the resort’s grand ballroom, offering guests a first‑hand look at the curated collections.

Luxury Brands on Display

  • Grand Seiko – live Japanese calligraphy demonstration
  • Bvlgari – on‑site illustration of iconic motifs
  • Panerai – bespoke strap‑customisation station
  • Roger Dubuis – interactive watchmaking showcase
  • Globe‑Trotter & FPM Milano – exhibitions of high‑end travel accessories

Corporate Presentation

During the programme, Eugene Charalambous, General Manager of Vassos Eliades Accessories Ltd, delivered a corporate overview outlining the strategic rationale behind the new boutiques. He emphasized the importance of positioning Cyprus as a hub for luxury retail, leveraging the island’s status as a key Mediterranean logistics gateway.

Following the presentation, the audience enjoyed a live performance by the VOX Acapella ensemble, adding a cultural flourish to the proceedings.

VE Very Exclusive – A One‑Stop Destination for Collectors

The VE Very Exclusive boutique aggregates six of the world’s most prestigious watch manufacturers under one roof: Bvlgari, Grand Seiko, Jaeger‑LeCoultre, OMEGA, Panerai and Roger Dubuis. Designed to deliver a refined, personalised shopping experience, the store blends contemporary elegance with the distinctive heritage of each brand.

Implications for Maritime and Trade Sectors

The launch underscores the growing convergence between luxury retail and maritime logistics in the Eastern Mediterranean. As high‑value items such as premium watches and travel accessories increase in volume, the need for secure, efficient supply‑chain solutions—ranging from specialized container handling to rapid customs clearance—becomes more pronounced. Stakeholders in the shipping and logistics community are poised to benefit from heightened demand for temperature‑controlled, tamper‑evident transport services that safeguard these valuable commodities during sea transit.

Future Outlook

Vassos Eliades plans to expand its footprint across other key Cypriot ports, leveraging the island’s robust maritime infrastructure to attract affluent tourists and local collectors alike. The partnership with City of Dreams Mediterranean is expected to generate synergistic traffic, bolstering both the hospitality sector and the luxury supply chain.